Content marketing strategy delves in the creation of solutions that help in the management of businesses and their content. Content marketing strategy mainly helps to address customer needs and to give a clear business outline.
In the past, marketing was more directed to conversations towards consumers, but with the emergence of technologies and new tools, marketing has stepped up a notch higher. You can tell that the content marketing is here to stay, judging by the consumer’s response. Companies are getting it right by investing more in content marketing strategies.
5 content marketing strategies that will help you improve your business
1. Utilize SEO and Longtail keywords
The use of longtail keywords is very important especially if you have a target market. It is a fact that 70% of all search traffic originates from longtail keywords, those clients who use them normally search for specific products and they have high purchase intent. That makes the product an easy target when a consumer is searching for it on the internet. You should be considerate to mobile device users who also improve open rates on personalized marketing. You should buy a search pattern that is relevant.
2. Use Visual content and video clips
Survey projects estimate that by 2021 video usage in all internet traffic will rise to 80%. That shows you how effective content marketing will be using a visual platform. Video content is easily accessible from any device; this makes visual content a powerful tool for conversions because customers are easily convinced to buy the product.
3. Always Keep the site design updated
Nowadays, Google has prioritized mobile optimized websites in search results. For the potential buyers who use smartphones, the amount of time on site increases and reduces overall site load time. It is recommendable to keep your site design updated to enhance mobile usability and search. That includes setting new keywords that are friendly to mobile users.
4. Save time by using templates
Templates are effective when you review content strategies on a quarterly basis. In that case, you can be able to compare the performance of the existing strategies and the results can help you come up with new modalities and marketing directions. Digital marketing templates are the ideal time savers, and the marketing teams find it easy to track business growth in real time, which gives the marketing team an easy time to organize the content.
5. Build an authentic customer service
Connecting with your clients is a good approach to content marketing. Many companies prefer the automation of customer services, but you should consider balancing between automation and personalized touch to the customers. Thinking from customer’s perspective and combining the experience with the trending tech is a score to content marketing. Giving support to clients throughout, it makes them feel appreciated by the marketing team. To improve your brand, make sure that you are aware of what the customers want.